“The typeface changed, but red remained”

Here is the
new Palmetta

22 years ago, in December 1998, we opened the first Palmetta in Szentendre, which soon became the most popular destination for Hungarian design fans. Since then, a lot has changed – we also showed up in Budapest 7 years ago – so we thought here is the time to make this change to be reflected in a redesigned identity and a new website.

We started the update with the long overdue replacement of the logo. We wanted a new look that, while looking contemporary, still retains something from the playfulness and character of the previous version. During the lengthy search for a suitable font, countless possibilities arose, but none of them felt really fit the profile. At first we thought in simple grotesque typefaces, which are mostly represented by the so-called Swiss Style typography, but most of them lacked the plus that made the logo so far unique. Finally, among the student works at the ECAL University of the Arts and Design in Lausanne, we found the Parabole typeface, which is essentially a simple grotesque font, but – literally – with a little twist. We knew at first glance that this would be the right choice. When it turned out that the designer is a Hungarian typographer Dávid Molnár, we asked him to answer some of our questions, which can be read here (yet only in Hunagrian) Q&A – Molnár Dávid a Parabole betűtípus tervezője >

So we changed the font of the logo, but kept the red color used earlier. In line with the new Palmetta logo, the Atelier Palmetta concept room logo has also been updated to use the new font in capital letters. Another element of renewal is the new website. The primary consideration was to provide a developmentable basis for the webshop planned for the next year. For this reason, in addition to the shopping function, it follows the system of a webshop in almost everything. Products are sorted by 6 main categories (Tableware & Kitchen, Home & Decor, Office & Paper, Fashion Accessories, Jewelry, Games), but can also be found by brand or designer. In this way, we were able to create a transparent and user-friendly interface, which we are still working on to improve – including uploading the entire product range.

Here is the new Palmetta

22 years ago, in December 1998, we opened the first Palmetta in Szentendre, which soon became the most popular destination for Hungarian design fans. Since then, a lot has changed – we also showed up in Budapest 7 years ago – so we thought here is the time to make this change to be reflected in a redesigned identity and a new website.

We started the update with the long overdue replacement of the logo. We wanted a new look that, while looking contemporary, still retains something from the playfulness and character of the previous version. During the lengthy search for a suitable font, countless possibilities arose, but none of them felt really fit the profile. At first we thought in simple grotesque typefaces, which are mostly represented by the so-called Swiss Style typography, but most of them lacked the plus that made the logo so far unique. Finally, among the student works at the ECAL University of the Arts and Design in Lausanne, we found the Parabole typeface, which is essentially a simple grotesque font, but – literally – with a little twist. We knew at first glance that this would be the right choice. When it turned out that the designer is a Hungarian typographer Dávid Molnár, we asked him to answer some of our questions, which can be read here (yet only in Hunagrian) Q&A – Molnár Dávid a Parabole betűtípus tervezője >

So we changed the font of the logo, but kept the red color used earlier. In line with the new Palmetta logo, the Atelier Palmetta concept room logo has also been updated to use the new font in capital letters. Another element of renewal is the new website. The primary consideration was to provide a developmentable basis for the webshop planned for the next year. For this reason, in addition to the shopping function, it follows the system of a webshop in almost everything. Products are sorted by 6 main categories (Tableware & Kitchen, Home & Decor, Office & Paper, Fashion Accessories, Jewelry, Games), but can also be found by brand or designer. In this way, we were able to create a transparent and user-friendly interface, which we are still working on to improve – including uploading the entire product range.